The Making of SITRUS, From Concept to Identity.
Digital agency that thrives on pushing boundaries and delivering exceptional results. With a touch of zest and a dash of brilliance, we transform good brands into legendary powerhouses.
Full identity
Brand assets
Social media
THE CHALLENGE
Performance marketing tends to look one way blue, corporate, all dashboards and no personality. With Sitrus, I set out to do the opposite build a brand that feels alive and colorful, approachable and human, without giving up the professionalism and trust clients look for.
THE APPROACH
Performance marketing doesn't have to be boring. Sitrus is my answer to that bright, bouncy and full of zest, a brand with actual personality. The goal was to make something that feels alive, fun and human, in a space that too often feels grey and lifeless.
Logo
Social Media
Primary English Font
About
This versatile and free-for-commercial-use font lends a contemporary edge to the brand's visual communication, ensuring consistency and legibility across various platforms and materials.
Aa123
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_?
Aa123
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_?
PP Gosha Sans
PP Object Sans
Color Palette
01
NEON GREEN
#D3F761
The signal color.
Used sparingly to highlight what matters a CTA, a number, a moment that needs to pop.
RGB | 211 | 247 | 97 |
Color Palette
02
PINKY PINK
#FFB9FF
The soft counterweight.
It keeps the palette playful and approachable, balancing the energy with a lighter touch.
RGB | 255 | 164 | 255 |
Color Palette
03
SKY BLUE
#B7DEFF
The calm in the system.
It adds air and trust, giving the brighter tones room to breathe across layouts.
RGB | 183 | 222 | 255 |
Color Palette
04
ROSE RED
#FF6360
The heart of Sitrus. Warm, confident, and impossible to ignore the color that carries the brand across every format.
RGB | 255 | 99 | 96 |
Iconography
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Stationery
Email Signature
Brand Applications